Is Customer Loyalty for You?

Customer Loyalty

Close your eyes, play some relaxing music and imagine your employees were like this.

My name is Passion. I used to work for the sake of work – a paycheck, something to do. But these days, work has become an extension of who I am. It's my way of changing the world, to make it the kind of place we want to live in. Its my purpose, it's what I believe in, my passion.

My teammates and I are 100% driven to delight our customers. I get a great deal of pleasure and a sense of accomplishment from moving my department and my company forward.

My company knows I will do the right thing. I feel like a partner.

I have a spirit to serve.

I care about my team, company and customer.

I take the initiative.

I anticipate my customers needs.

I enjoy people.

Learning is important to me.

I'm human and need to feel appreciated. It doesn't take allot. Ask me and I'll tell you.

Say thank you, remember my birthday, make me laugh, feed me occasionally, celebrate success, help me grow, listen to me and most of all trust me.

You can open your eyes now. What do you think of Passion?

Actually, Passion is a reality for companies like the Ritz Carlton, Apple Retail Stores and HubSpot.

They understand employee investments yield an ROI measured by a cult-like customer loyalty and premium pricing that defies logic.

Is a culture change to the Customer Loyalty business model possible or feasible for an existing company?

Rick D Watkins

About Me

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