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Assisted Living Secrets = Lost Revenue


Assisted Living Secrets = Lost Revenue


Imagine you are a young 85 year old and live alone in your home of 40 years. Your spouse died a few years earlier. All three of your children live several hours away. Both brothers and sister passed away about 10 years ago. You can drive, but your vision and memory aren't as good as they used to be and it worries your children.

Each day you wake up at 7:00am, make a pot of coffee and read the local news paper. At precisely 8:00am you make a bowl of cereal so you can take the morning medications.

After reading the news paper you turn on the television and begin watching talk shows, then soaps and before you know it, the evening news is on. Time seems to go faster when you play computer games.

It’s time for dinner, but you aren’t hungry and it's such a waste to cook for one person. You decide on a meal replacement bar, some cookies and your evening medications.

It's about time for one of the children to text or perhaps call so you keep the phone near. This is the most exciting part of the day.

This afternoon you begin to feel sick with a high fever with chills. You don't mention it to your kids so they don't worry.

It's bed time and you’re afraid to fall asleep, fearing something bad will happen. The thoughts of dying race through your mind. You take more anxiety pills and keep glancing at the clock until it’s time get up.

Imagine your next day and your next day looked very much like this one. Imagine how depressed you would become. Imagine all the bad things that could happen from loneliness, poor nutrition, missed medications, little sleep, stress, anxiety and poor attention to medical needs.

Imagine there was a secret place where life was worth living; where you were excited about the next day. A place filled with love and care. A place where you didn't need to cook or clean. A place to build new friendship's, to laugh and enjoy new experiences. A place you can rest each night knowing help is near if you need it. Imagine this place was a senior living community and these were a few of it's well kept secrets.

Stealth or ineffective sales and marketing, inaccurate perceptions of costs and quality of life, and in some cases bad experiences during a visit or stay contribute to the well kept secrets of Assisted Living. I'll discuss these in future articles.



A few basic areas you may want to review that have a direct impact on your customers perception:

1. Compare your web-site with local competitors. Most importantly view it as a customer (prospect, child or spouse) and ask yourself would it capture your attention and compel you to take the next step.
2. Keep it simple; remember this may be your customers 1st experience searching for Assisted Living
3. Understand and Solve problems.
4. Be likable and gain trust.
5. Clean = Green (from the parking lot to the employee break room).
6. Make each customer feel significant and special.
7. Keep your promises.
8. Don't assume.
9. Understand your market position.
10. Offer heart felt hospitality.
11. Make every customer interaction a WOW experience.

Hope you enjoyed. Would love to hear from you.


Rick D Watkins

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